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PRIVACY POLICY
Privacy Policy Table of Contents:
1. Our Commitment to Privacy
2. Types of Information We Collect and How We Use It
3. Other Information Collected
4. Our Commitment to Data Security
5. Changing Your Information
6. Changes to Our Privacy Policy
7. How to Contact Us 1. OUR COMMITMENT TO PRIVACY Your privacy is important to Rocky Brands (“Rocky”). To protect the privacy of the visitors (“you”) to the Rocky branded website(s) (the “Site”), Rocky (“we/us”) has developed this Privacy Policy (“Policy”) explaining our online information practices and the choices you can make about the way your information is collected and used. To make this Policy easy to find, we make it available on the Site homepage and at every point where personally identifiable information may be requested. Please read below for more specific information on the type of information that we collect and how we use it. 2. TYPES OF INFORMATION WE COLLECT AND HOW WE USE IT. This section of our Policy describes in detail the type of information that we collect. The information collected through the Site is voluntarily submitted by you. We do not utilize cookies to track your use of the Site. We do not collect the Internet Protocol (IP) address used to connect your computer to the Internet. We collect only information that you voluntarily submit to us. We will not disclose to third parties any of the information provided by you without your permission. Rocky Mail Sign-Up. Through the “Rocky Mail” link at the top of each page, you may subscribe to receive periodic promotional emails relating to product information, coupons, and discounts offered by Rocky and the wholly owned subsidiaries of Rocky Brands, Inc. Rocky will retain the name and mailing information submitted by you to Rocky through the “Rocky Mail” link for purposes of sending you promotional emails. All such promotional emails will contain an opt-out option whereby the recipient can choose to opt out of receiving all such future emails to the recipient email address. Rocky will not sell or otherwise share your name and email information to third parties. Online Purchasing. If you choose to purchase Rocky products online, you will be redirected to the Lehigh Outfitters (www.lehighoutfitters.com) website. Upon entering the Lehigh Outfitters site, you will be subject to the privacy policy and terms and conditions posted on that site and the privacy policy and terms and conditions posted on this Site will not apply to your use of the Lehigh Outfitters site. Sweepstakes/Contests. Periodically, Rocky will sponsor sweepstakes or contests and links to those sweepstakes or contests will be included on this Site. The specific rules posted with the particular sweepstakes or contest will apply to entrants and will supersede the privacy policy and terms and conditions posted on this Site. Contact Us Information and Rocky Newsletter. If you choose to contact us, we collect your name, email address, and the contents of your message. We use the information obtained when you contact us through the “Contact Us” link to process and respond to your suggestion or customer service request. We also will use this information to improve our products and services. In accordance with our Site Terms and Conditions, we also reserve the right to use your name and comments in promotional material for Rocky. In addition, if you submit your email address information and leave the box checked for the Rocky Boots Newsletter when contacting us through the Contact Us link, Rocky will retain the name and email address submitted by you for purposes of sending you periodic promotional emails relating to product information, coupons, and discounts offered by Rocky Brands and its wholly owned subsidiaries. All such promotional emails will contain an opt-out option whereby the recipient can choose to opt out of receiving all such future emails to the recipient email address. Rocky will not sell or otherwise share your name and email information to third parties. Internet Protocol Address and Aggregate Information. We use this information to improve our Site based upon usage patterns derived from this information. We do not share this information with third parties. This information is not personally identifying, but merely tracks usage patterns and other demographics of Site visitors as a group. 4. OTHER INFORMATION COLLECTED We may from time to time contract with advertisers or other third parties who place information, advertisements, or other promotional material or links on our Site. If you click on an advertisement or other link provided by a third party and leave our Site, whether through a link or through visiting another web site framed within our Site, you are subject to the privacy policies of these advertisers or other third parties. We do not have responsibility for or access to the information collected by these third parties. 5. OUR COMMITMENT TO DATA SECURITY The security of your personal information is important to us. No sensitive data is stored in the pages directly. We have further measures in place to protect your personal information once it reaches us. 6. CHANGING YOUR INFORMATION The only potentially personally identifying information that we keep on file with respect to communications through this Site is your Rocky Mail and Rocky Boots Newsletter sign-up information. If you would like to change your email address, we recommend that you first opt out of receiving promotional emails by following the opt out procedures included with the promotional email when received. You may then enter the alternative email address to which you desire to receive promotional emails through either the Rocky Mail or Rocky Boots Newsletter activation functions of the Site. 7. CHANGES TO OUR PRIVACY POLICY We reserve the right to change our Policy from time to time. Any changes to our Policy will be effective and applicable upon change of our Policy as accessible through the Site. 8. HOW TO CONTACT US For any other information or questions regarding the Site or the information you have submitted to us through the Site, please contact us at (740) 753-1951 or send us an email to webmaster@rockybrands.com. Please also visit our Site Terms and Conditions which explains other terms governing the use of our website. Copyright © 2007 Rocky Brands. All Rights Reserved.
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